Strategic Communications

Strategic Communications

  • Developing long-term and short-term communications strategies
  • Campaign and advocacy communications development
  • Internal communications development
  • Marketing to and developing culturally sensitive relationships
  • Developing grass-roots advocacy campaigns
  • Allowing technology to work for you
  • Developing culturally sensitive public affairs campaigns
Strategic Communications
Crisis Communications & Reputation Management

  • How your organization should respond in a crisis
  • Organizational crisis communications planning
  • Crisis communications messaging, internationally and domestically
  • Internal crisis communications messaging
  • Assistance in ensuring your organization has the appropriate technological systems in place to communicate in a crisis communications environment
  • Development of Continuity of Operations Plans and how to execute them within your organization
  • Reputation and Organizational brand management during a crisis
Media Relations

  • Reaching out to domestic and international media
  • Pitch calling to the media
  • Foreign and Domestic media contact development
  • Talking points and message development
  • Media call tracking and database development
  • Media event planning and development
  • Media relations strategic planning
  • Press kit development
  • News release, media advisory and fact sheet preparation
Branding and Marketing

  • Developing the perfect brand…the look, feel and culture of an organization and how to present it in foreign and domestic markets
  • Better position your brand in the marketplace
  • Targeting your audience
  • Cultural marketing
  • Brand Development
  • Creating marketing materials for cross-cultural audiences
  • Online advertising and Internet development

    Strategic Communications

Media Training Seminars

  • Insider knowledge of how the media operates
  • The US media news cycle
  • Television versus print newsroom operations
  • Shaping effective messages
  • How to pitch a story to the US media
  • How to conduct a “murder board”
  • One-on-one on-camera preparation
  • Image consulting
  • How to set up a media event
  • Writing the perfect press release
  • Developing one “voice” in your organization
  • Using the web as a media tool