Strategic Communications

Strategic Communications

• Developing long-term and short-term communications strategies
• Campaign and advocacy communications development
• Internal communications development
• Marketing to and developing culturally sensitive relationships
• Developing grass-roots advocacy campaigns
• Allowing technology to work for you
• Developing culturally sensitive public affairs campaigns

Crisis Communications & Reputation Management

• How your organization should respond in a crisis
• Organizational crisis communications planning
• Crisis communications messaging, internationally and domestically
• Internal crisis communications messaging
• Assistance in ensuring your organization has the appropriate technological systems in place to communicate in a crisis communications environment
• Development of Continuity of Operations Plans and how to execute them within your organization
• Reputation and Organizational brand management during a crisis

Media Relations

• Reaching out to domestic and international media
• Pitch calling to the media
• Foreign and Domestic media contact development
• Talking points and message development
• Media call tracking and database development
• Media event planning and development
• Media relations strategic planning
• Press kit development
• News release, media advisory and fact sheet preparation

Branding and Marketing

• Developing the perfect brand…the look, feel and culture of an organization and how to present it in foreign and domestic markets
• Better position your brand in the marketplace
• Targeting your audience
• Cultural marketing
• Brand Development
• Creating marketing materials for cross-cultural audiences
• Online advertising and Internet development

  

Media Training Seminars

• Insider knowledge of how the media operates
• The US media news cycle
• Television versus print newsroom operations
• Shaping effective messages
• How to pitch a story to the US media
• How to conduct a "murder board"
• One-on-one on-camera preparation
• Image consulting
• How to set up a media event
• Writing the perfect press release
• Developing one "voice" in your organization
• Using the web as a media tool